“If Walmart was a person that played video games, what would they like?”
That’s what Riley Little asked himself when he took over Walmart Canada’s Gaming Twitter account more than three years ago. The lifetime gamer from Bracebridge, Ont., has been Walmart Canada’s Gaming Community Manager for over four years.
“Walmart Canada thought we could do a better job appealing to gamers,” Riley said. “I wanted to make the account more approachable and more interesting. Walmart was open to allowing me to do that.”
The Walmart team had a mission to create content that was relatable, funny and uniquely Walmart. Since the gaming community is active online, Twitter was a great place for Walmart to reach gamers.
“The more I tweeted, the more I saw it resonating,” Riley said.
Quirky posts about internet trends, funny memes and nostalgic throwbacks proved popular. Some of the biggest wins came with viral posts of video game characters wearing the Walmart vest. The lighthearted content captured new followers and media attention, which helped grow the account.