Walmart Canada's 30th Anniversary

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La madame était contente! Walmart Canada Celebrates 30 Years of Happiness and Savings in Quebec

Many Quebecers are familiar with the phrase “La madame était contente”, a phrase so engrained in the province’s social fabric that few remember where it came from. Thirty years ago, it was shared for the first time in Walmart Canada’s first TV commercial introducing the retailer to Quebec.

May. 16, 2024

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