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Cookie Notice

and last updated on December 04, 2022 06:05 PM

<span style="font-size: 16px">Last updated: 01/04/2022</span>

Last updated: 01/04/2022

Cookie Notice

Please read this notice in conjunction with our Privacy Notice.

Where we have necessary permissions and consents in accordance with local laws, we use cookies, clear GIFs, third-party analytics, and other tracking mechanisms, such as web beacons, to track your use of our services. As you use our websites or apps, these tracking mechanisms may automatically collect information such as: your IP address, browser type and operating system; web pages you view; links you click; how you move through the services and the length of time you use the services, or particular features or pages of the services; and the referring URL, or the webpage that led you to our website or app. We may combine this information with other personal information we collect about you for statistical purposes, for measuring effectiveness of advertising, for fraud detection and to assist our customer service representatives in responding to your inquiries.

Provided we have obtained necessary permissions and consents in accordance with local laws, we use these tools only to provide you with a more personalized user experience, to better understand your needs and preferences, to provide you with content (including advertising) that is most relevant to you and to monitor trends respecting the usage of our websites and apps.

What is a cookie?

A cookie is a small text file that may be placed on your device when you visit our websites. They are widely used in order to make websites work or work in a better, more efficient way. They can do this because websites can read and write these files, enabling them to recognize you and remember important information that will make your use of a website more convenient (e.g., by remembering your user preferences). Please note, however, that cookies cannot retrieve any personal information from your hard drive or pass along computer viruses.

The cookie allows us to distinguish your device from other users’ devices. We use cookies to:

  • Allow our websites to work and help keep them safe and secure (e.g., to load images and to allow you to log in securely)
  • Improve the performance of our websites by helping us analyze how they are used and understand which parts work well, and which do not
  • Improve your experience on our websites, for example we use cookies to remember the products you’ve put in your basket, make personalized recommendations and to personalize your experience
  • Deliver relevant online advertising to visitors on our websites and third-party websites. These cookies are placed by us and selected third parties and enable advertisements to be presented on our and third-party websites
  • Understand how effective our online advertising communications are.

What are web beacons?

Web beacons, also known as web bugs, pixel tags and clear gifs, are small images, usually 1 x 1 pixels, on a website that are used to determine whether a page was visited by the user. For simplicity, we also refer to these technologies as “cookies”. Walmart.ca uses web beacons to understand how our customers use our website and to personalize website content for our customers.

What cookies do we use?

Depending on who owns the cookie, they are classified as:

  • First-party cookies: These are created by the website (domain) you are visiting.
  • Third-party cookies: These are created by domains other than the one you are visiting. They allow tracking across different websites to help deliver services, and to retarget and show ads to you.

Walmart uses two main types of cookies - session cookies and persistent cookies:

  • Session cookies: Session cookies are temporary in nature and remain on your device only until you close your browser, then they are automatically deleted.
  • Persistent cookies: Persistent cookies remain on your device over a longer period of time defined by the owner of the cookie and are deleted manually or automatically afterwards.

Depending on the purpose of the cookie, they are classified as:

  • Strictly necessary cookies: These cookies are essential in order to enable you to move around the website and use its features, such as accessing secure areas of the website.  Without these cookies, services you have asked for, like shopping baskets, cannot be provided. 
  • Performance cookies: These cookies collect information about how visitors use a website, for instance which pages visitors go to most often, and if they get error messages from web pages. These cookies don’t collect information that identifies a visitor. All the information these cookies collect is aggregated and, therefore, anonymous.
  • Advertising cookies: Advertising cookies record your visits to our websites, the pages you have visited and the links you have followed. This information is used to:
    • Help make the advertising displayed on our websites and certain third-party websites more relevant to your interests
    • Limit the number of times that you see an ad
    • Help measure the effectiveness of an advertising campaign

What is cookie matching and why is it used?

Cookie matching is used to help us match our customer’s online identities with identifiers used by our trusted partners. This is completed to help us facilitate a more relevant and personalized ad experience for our customers based on the items that they might be interested in purchasing on this website and others that they might visit.


You may disable non-essential cookies by withdrawing your consent to them at any time. In relation to advertising cookies, companies may participate in one of the following self-regulatory programs for online behavioural advertising, which gives users opt-outs:

Walmart adheres to the Digital Advertising Alliance of Canada’s (DAAC) Self-Regulatory Principles for Online Behavioural Advertising. To learn more or to opt-out of online interest-based advertising by a list of companies participating in the DAAC, visit http://youradchoices.ca/choices.

Your choice to refuse cookies is specific to both the browser and the device that you are using. So, if you make a choice to opt out from one device and you want your opt-out to apply to a different device as well, you will have to opt out from that device too.

Managing cookies

You can control which cookies you get and which you keep on your device. Unless you have adjusted your browser settings so that it will refuse our cookies, our system will issue cookies when you visit our website. Please refer to Take Control of Your Personal Information for instructions on how to disable cookies on your device. Please note, your choice to refuse cookies is specific to both the browser and the device that you are using. So, if you make a choice to opt out from one device and you want your opt-out to apply to a different device as well, you will have to opt out from that device too.