Last updated: 01/04/2022
- Cookie Notice
- What are web beacons?
- What cookies do we use?
- What is cookie matching and why is it used?
Please read this notice in conjunction with our Privacy Notice.
Provided we have obtained necessary permissions and consents in accordance with local laws, we use these tools only to provide you with a more personalized user experience, to better understand your needs and preferences, to provide you with content (including advertising) that is most relevant to you and to monitor trends respecting the usage of our websites and apps.
- Allow our websites to work and help keep them safe and secure (e.g., to load images and to allow you to log in securely)
- Improve the performance of our websites by helping us analyze how they are used and understand which parts work well, and which do not
- Deliver relevant online advertising to visitors on our websites and third-party websites. These cookies are placed by us and selected third parties and enable advertisements to be presented on our and third-party websites
- Understand how effective our online advertising communications are.
What are web beacons?
Web beacons are small images, usually 1 x 1 pixels, on a website that are used to determine whether a page was visited by the user. Walmart.ca uses web beacons to understand how our customers use our website and to personalize website content for our customers.
What cookies do we use?
Depending on who owns the cookie, they are classified as:
- First-party cookies: These are created by the website (domain) you are visiting
- Third-party cookies: These are created by domains other than the one you are visiting. They allow tracking across different websites to help deliver services, and to retarget and show ads to you
Walmart uses two main types of cookies - session cookies and persistent cookies:
- Persistent cookies: Persistent cookies remain on your device over a longer period of time defined by the owner of the cookie and are deleted manually or automatically afterwards
- Session cookies: Session cookies remain on your device only until you close your browser, then they are automatically deleted
Depending on the purpose of the cookie, they are classified as:
- Strictly necessary cookies: Essential cookies are technical cookies that are required for the operation of our websites. Without them, our websites cannot operate properly. Examples include cookies that enable you to log into secure areas, allow images to load, and orders to be processed.
- Performance cookies: Experience cookies allow our websites to:
- Recognize and count the number of visitors, and to see how they move through the website. This helps us to better understand and improve the way our websites work
- Remember the choices you make, providing you with better and more personalized features. For example, to compare the choices you make to those of our other visitors so that we can learn from those choices and provide enhanced, more personalized features to you, such as product recommendations
- Experience cookies cannot track your browsing activity when you leave our websites to browse other websites
- Advertising cookies: Advertising cookies record your visits to our websites, the pages you have visited and the links you have followed. We use this information to:
- Help make the advertising displayed on our websites and certain third-party websites more relevant to your interests
- Limit the number of times that you see an ad
- Help measure the effectiveness of an advertising campaign
What is cookie matching and why is it used?
Cookie matching is used to help us match our customer’s online identities with identifiers used by our trusted partners. This is completed to help us facilitate a more relevant and personalized ad experience for our customers based on the items that they might be interested in purchasing on this website and others that they might visit.
You may use your web browser to:
- delete all cookies
- block all cookies
- allow all cookies
- block ‘third-party’ cookies
- clear all cookies when you close the browser
- open a ‘private browsing’ / ‘incognito’ session, which allows you to browse the web without recording your browsing history or storing local data such as cookies (you should however be aware of the limitations of this feature in a privacy context) and
- install add-ons and plugins that extend browser functionality
Please see below for more information on browser controls.
You may use the links below to find out how to use your browser to control cookies:
- All About Cookies
- Microsoft Edge cookies information
- Microsoft Internet Explorer cookies information
- Chrome cookies information
- Firefox cookies information
- Safari cookies information – mobile devices and desktops
- Opera cookies information
The “Help” portion of the toolbar on most browsers will tell you how to prevent your computer from accepting new cookies, how to have the browser notify you when you receive a new cookie, or how to disable cookies altogether. If you disable cookies some features of our platforms may not function.
You may disable non-essential cookies by withdrawing your consent to them at any time. In relation to advertising cookies, companies may participate in one of the following self-regulatory programs for online behavioural advertising, which gives users opt-outs:
Walmart adheres to the Digital Advertising Alliance of Canada’s (DAAC) Self-Regulatory Principles for Online Behavioural Advertising. To learn more or to opt-out of online interest-based advertising by a list of companies participating in the DAAC, visit http://youradchoices.ca/choices.