For more than 30 years, Walmart Brands have helped Canadians find the quality, choice and value they’re looking for. As the way Canadians shop, eat and live has changed, our brands have evolved alongside them, with new products and flavours, more thoughtful designs and the removal of ingredients our customers tell us they don’t want. Today, our portfolio includes more than 100,000 products across nearly 300 categories and 50 brands.
Our Walmart Brands are products developed for and available through Walmart, spanning food, apparel, health and wellness, home, pet care and more. Through brands such as Great Value, Your Fresh Market, Equate, Mainstays and George, we continue to expand our assortment and help families find quality products at our everyday low prices across more of their weekly shop.
Great Value - one of our largest and most recognized brands -is now introducing a fresh new look that reflects how far the brand has come. It is the latest example of how we’re evolving Walmart Brands around the flavours, features, quality and value customers expect, while continuing to introduce products and ideas that make shopping easier and more exciting.
A fresh new look for Great Value
First introduced in Canada in 2002, Great Value has grown from a relatively small assortment into one of Walmart Canada’s largest and most recognized brands. Today, Great Value products span nearly 20 departments and over 100 categories, helping customers complete more of their weekly shop with food, beverages, personal care products, household essentials and more.
From pantry staples and globally-inspired flavours to household essentials and everyday finds, Great Value gives customers more ways to discover products that fit their tastes, routines and budgets. And customers are telling us they’re loving Great Value – the brand’s customer ratings have increased over the past several years as the brand has continued to grow!
Great Value today looks very different from the brand Canadians first met more than 20 years ago, reflecting how much it’s grown. Its refreshed visual identity is designed to bring that evolution to life and create a more consistent, recognizable experience for customers.
And this fall, following an exciting launch at Walmart US stores in the spring, the new look and feel has started rolling out on our side of the border.
The refreshed packaging uses bold colours, clearer typography and visual cues to help customers recognize Great Value products more easily and navigate the assortment with greater confidence. The modern, cohesive design also creates greater consistency across a brand that has expanded significantly since it first launched.
Canadians will begin seeing the refreshed packaging appear across categories over the next two years, with nearly 150 products expected to transition next year alone.
The new packaging is one of the most visible signs of a broader effort to improve and expand Walmart Brands. Behind the fresh look, we’re continuing to listen to customers and invest in quality, innovation and products inspired by changing tastes and needs. It’s an exciting next chapter for Walmart Brands and Great Value – and there is much more to come.
