Recently, Walmart Canada brought its fall fashion assortment to the heart of downtown Toronto with our first pop-up shop. For a single weekend through this storefront at Queen and Shaw, Torontonians had the opportunity to browse, try on and purchase complete looks in a curated retail experience.
We know customers want to find brands and products they love - and be inspired while shopping. This pop-up brought this ongoing fashion vision to life in the most incredible way. We’ve been on a mission to make Walmart one of Canadians’ favourite fashion destinations by elevating the everyday and making great style more accessible.
Throughout the weekend, my team and I had the opportunity to watch customers’ experiences unfold. Seeing their reactions when they first walked in the door or tried on something they loved reinforced our belief that investing in style, quality, and value that make people feel good is what Canadians want in Fashion – and it’s something we’re going to keep delivering.
As we evolve our fashion offering in Canada, our goal is to serve more of our customers’ wardrobes - from the everyday essentials they already know Walmart for to the fashion-forward pieces, brands and complete looks they may not expect to find here.
We’re bringing Canadians the style, quality and incredible value they’re looking for through an assortment anchored by our Walmart brands like George, which are developed and designed right here in the Greater Toronto Area with our customers in mind. We’ve increased our focus on fit, fabrics, quality and durability, while bringing more newness, trends and style into the assortment. What hasn’t changed is our unbelievable value.
As we evolve our fashion offering in Canada, our goal is to serve more of our customers’ wardrobes - from the everyday essentials they already know Walmart for to the fashion-forward pieces, brands and complete looks they may not expect to find here.
We’re bringing Canadians the style, quality and incredible value they’re looking for through an assortment anchored by our Walmart brands like George, which are developed and designed right here in the Greater Toronto Area with our customers in mind. We’ve increased our focus on fit, fabrics, quality and durability, while bringing more newness, trends and style into the assortment. What hasn’t changed is our unbelievable value.
“This fall, we’re proud to offer Canadians a collection that is all about rich textures, versatile layers and elevated details,” shares Marlise Wilson, Senior Director, Merchandising, Womenswear, Walmart Canada. “Customers will find lace-trimmed skirts with matching camisoles and funnel-neck sweaters, outerwear including our slouch wool coat, cropped cord bomber and vegan leather bomber – some of our top items at the pop-up! - and footwear ranging from croc-embossed flats to slouchy boots.”
Through our Walmart Brands, complemented by national brands like Esprit, Levi's and Reebok, we’re giving customers even more choice across their wardrobes. These brands bring added relevancy and credibility to our assortment, while helping us offer more of the styles and brands our customers are looking for – all grounded in the value they expect from Walmart.
In my role leading our Fashion business, one of my favourite moments is hearing a customer say, “I can’t believe this is Walmart.” We heard it often at the pop-up and it captures exactly what we’re working toward: making Walmart a destination where Canadians can discover unexpected style, quality and value every time they shop.
