Even before stepping into a store or scrolling online, shopping for new clothes can feel overwhelming. It isn’t always as simple or enjoyable as it should be. And when you’re plus-size, that experience can be even more challenging. We hear this from our customers all the time.
The plus-size fashion landscape in Canada is limited with fewer places to shop, especially in person, and fewer styles to choose from. Too often, the experience can feel discouraging or defeating. As someone who shops this category, and who hears these same frustrations from our customers every day, I knew we had an opportunity to do more. Canadian women deserve stylish, affordable, high-quality fashion that embraces their curves and supports their lifestyles.
Introducing Lane Bryant to Walmart Canada customers
Nine months ago, we started working to bring Lane Bryant, one of the most trusted names in plus-size fashion, to Canada. At Walmart Canada, we aspire to be a leading destination for inclusive, fashion-forward style, and Lane Bryant helps us bring that vision to life.
Founded more than 120 years ago by Lena Himmelstein Bryant Malsin, Lane Bryant was built on the belief that women of all sizes deserved clothing designed specifically for them, creating styles that focused on fit, comfort and confidence. Today, Lane Bryant has become a beloved plus-size brand, earning the trust of generations of plus-size women.
Bringing Lane Bryant to Walmart Canada allows us to pair that expertise in fit and design with Walmart’s commitment to everyday low prices. It means our customers don’t have to choose between quality, style and affordability - they can have all three.
Today, Canadians can shop Lane Bryant in-store and online, exclusively at Walmart Canada! Launching in time for spring, the collection offers sizes 1X–4X in stores and online, with select styles in sizes 5X and 6X available online only. It’s a curated assortment that offers variety, versatility and trend-right styles.
Our Lane Bryant collection available exclusively at Walmart Canada includes:
- Must-have basics: camis, tanks, tees, bike shorts, yoga pants, leggings
- Fashion tops: cardigans, pullovers, button-downs, blouses, swing tops
- Dresses and skirts: midi dresses, maxi skirts
- Bottoms: denim, chinos, straight-leg and wide-leg trousers
- Outerwear: long and cropped trench coats and classic denim jacket
As a plus-size woman working in a corporate environment, I want to show up in great fashion just like my peers and I know our customers do too. One of the most meaningful parts of this launch for me was being featured in the Lane Bryant at Walmart Canada campaign alongside other plus-size fashion associates. It’s an authentic celebration of plus-size women within Walmart.
Personally, I’ve tried on most of the pieces and so have members of our in-house fashion team. I also attended every fitting because fit was our non-negotiable. Lane Bryant is known for getting fit right, and we made sure our collection lived up to that standard. From curating the assortment to obsessing over fit and fabric, every decision was made with our plus customer at the centre.
Some of our favourites? The $8 camis, which come in so many colours and layer beautifully. And of course, our long-belted trench, which we know will become a staple many spring wardrobes. Spring can’t come soon enough!
We can’t wait for our customers to experience this collection, not just because it’s beautiful, but because it delivers something every woman deserves the confidence that comes with fashion that’s accessible and truly fits.
