As someone who likes to plan my outfits ahead of time – with a toddler at home, mornings need to be streamlined! – fall in Canada can be tricky. One minute I’m sweating in too many layers in the bright sunshine, and the next I’m throwing on a cardigan to ward off a chill that came out of nowhere.
Our Fashion team at Walmart Canada understands the struggle of dressing for a season that feels like it changes by the hour. So, we’ve proudly come up with a reliable fall forecast of our own with a collection designed to help Canadians look and feel good every day for whatever fall throws at us!
From versatile layers to trendy accessories, this year’s fall collection seamlessly blends everyday wearability with modern designs, taking our shoppers from cool autumn mornings to late-afternoon heat – all at Walmart Canada’s everyday low prices.
Our Fall Style Campaign is all about giving Canadian women the best of both worlds: on-trend fashion that feels elevated, and everyday affordability that makes it accessible. The idea behind our collection is to provide our customers with flexible pieces that keep up with their busy lives and the changing seasons, delivering both comfort and style at a price they can feel good about.
Refined Looks, Relaxed Feel
This season, our team’s fall styling focuses on practical and polished coordinated sets that offer an effortless pulled-together look from head-to-toe. Our assortment of cozy sweater knit tops and chic bottoms that embrace volume, comfort and softness bridge the gap between leisure and workwear, with comfortable cuts that will help customers feel confident in any setting.
Plus – we’re having a lot of fun this season with silhouettes and details. I adore the feminine touches, such as ruffles, smocking, puff sleeves, bows, and ties, that we included in the collection. These fun flourishes add delicate charm to wardrobe staples, transforming them into standout pieces that are sure to turn heads.
I’m so proud of the team that pulled this collection together. I’m especially thrilled to share that much of this collection is anchored in our George brand, which is designed and developed by our talented team here at our head office in Mississauga, Ontario. Some of the standout George pieces in our fall fashion offering that we’re loving include:
- Our George Satin Midi skirt ($18), which is available in solid colours or prints, and can easily be dressed down with a sweater and matching trainers or dressed up with a great black turtleneck or cardigan and boots (including this stylish black pair for only $29).
- Likewise, our George striped sweater and skirt matching set, at $20 a piece, can be effortlessly transformed from a more casual daytime look to an evening-ready ensemble with a few key accessories.
- Our George short puffer jacket, an incredible value buy at $55, will help our customers bridge the sometimes-tricky transition from autumn to winter with the perfect amount of warmth.
Fashion Forecast Studio
To celebrate the collection’s launch, the team at Walmart Canada hosted an event for top-tier editors, journalists, and influencers at Preto Loft in Toronto on Sept. 17. The Fashion Forecast Studio offered a curated, immersive environment to inspire our attendees and encourage them to create and share content from the event.
A few highlights:
- A rotating closet and a mood board station where influencers created their own fall fashion mood boards using our fall colour palette, Canadian imagery, fabrics, magazine cutouts, and more.
- An opportunity to be styled by Alanna Davison and photographed by high-profile lifestyle photographer Erin Leydon in pieces they selected from our fall fashion collection.
- Creators had the opportunity to browse the rest of our collection, including clothing, footwear, and accessories, and explore popular products by beauty brands such as L’Oréal, KISS, and Conair.
Our director of customer marketing, Amanda Hungerford, whose team led the event, said the Fall Fashion Forecast Studio was tremendously successful in bringing our fall style collection to life.
“By styling and photographing influencers in the collection, we were able to showcase the versatility and elevated ease of the collection in an interactive way. This event not only created excitement for the launch but also helped inspire our customers to see themselves in our fall looks,” Amanda added.
I hope our customers will be as excited about these new fall pieces as I am. In fact, my shopping cart has already been filled with many of them!
The fall style collection is now available exclusively in Walmart Canada stores and online at Walmart.ca.
