Boucherville – September 18, 2025 – Walmart Canada is proud to kick off its annual fundraising campaign for Breakfast Club of Canada with a $1 million contribution to nourish young minds with breakfast programs across the country.
From Sep. 18 to Oct. 10 Walmart Canada invites its customers to make a difference by donating at checkout in-store or online at Walmart.ca to help ensure children start their school day with the fuel they need to learn, grow and thrive.
Marking 23 years of working together, Walmart Canada has grown to become the leading corporate supporter of Breakfast Club of Canada. With over 400 stores from coast-to-coast-to-coast and more than 100,000 passionate associates, Walmart Canada plays a key role in the success of this annual campaign. Since first teaming up with the Club, Walmart Canada has raised and donated over $71 million to support children across the country through programs in hundreds of Canadian communities.
Alongside valued partners like Walmart Canada, Breakfast Club continues to pursue its mission with determination. The need is greater than ever. According to Statistics Canada[1], 1 in 3 children in Canada lives in a household facing food insecurity – roughly 2.5 million children. Families are struggling to make ends meet, schools are under-resourced, and too many kids arrive at school hungry. Donations to the Club help bridge this gap, giving every child the energy they need to learn, grow and thrive.
“It’s thanks to dedicated partners, like Walmart, that the Club can make sure that the kids supported by our breakfast programs are able to start their day on equal footing,” said Paul Lethbridge, Director, Corporate and Community Giving. “This is even more important when you know that learning is a lot easier on a full belly. Walmart Canada’s loyal support helps children across the country reach their full potential.”
“Our annual Breakfast Club of Canada fundraising campaign is close to our associates’ and customers’ hearts,” said Rob Nicol, Vice President, Corporate Affairs and Communications, Walmart Canada. “We know a good breakfast can change a child’s day and fuel them to learn. That’s why we’re all in, year after year. We invite customers to join us in making mornings and futures brighter for kids across Canada.”
Together, Walmart Canada and Breakfast Club of Canada continue to raise awareness of the critical importance of access to a nutritious breakfast throughout the school year because every child deserves to start the day energized with a full stomach and ready to learn.
[1] Statistics Canada. Table 13-10-0835-01 - Food insecurity by selected demographic characteristics DOI: https://doi.org/10.25318/1310083501-eng
About Breakfast Club of Canada
For 30 years, Breakfast Club of Canada has been working with partners from all sectors to help children access a nutritious breakfast and reach their full potential. Accredited by Imagine Canada for its effective governance and recognized for its promotion of local food products, the Club helps reach children in every province and territory across the country. To learn more, visit breakfastclubcanada.org or follow us on Facebook, Instagram, X and LinkedIn.
About Walmart Canada
Walmart Canada operates a chain of more than 400 stores nationwide serving 1.5 million customers each day. Walmart Canada’s flagship online store, Walmart.ca is visited 1.5 million customers daily. With more than 100,000 associates, Walmart Canada is one of Canada’s largest employers and is ranked one of the country’s top 10 most influential brands. Walmart Canada has made a commitment to regeneration – focusing on equitable opportunity, sustainability, community, ethics and integrity. Since 1994, Walmart Canada has raised and donated more than $850 million to Canadian charities. Additional information can be found at walmartcanada.ca and on Walmart Canada’s social media pages– Facebook, X , Instagram and LinkedIn.
