The leaves changing colour and the temperatures dipping signal one thing: the holidays are almost here and it’s time to bring on the cheer.
This holiday season, Walmart Canada is making it easier than ever to get into the festive spirit by teaming up with popular Canadian cookbook author and lifestyle influencer Tori Wesszer from Fraiche Living for a limited-edition exclusive holiday home and entertaining line. The Kelowna, BC-based registered dietician, cookbook author and lifestyle blogger is a wife and mother of two young boys who understands how busy the holidays can be.
The timeless, on-trend and affordable 75-piece collection marks Walmart Canada’s first collaboration with an influencer for a décor line.
We sat down with Walmart Canada’s in-house private brand Product Development and Design team, Helia Aguiar and Andrea Moody, to get the scoop on how the collection with Tori came to life.
Bringing the holiday magic to life
To realize Tori’s elegant yet playful aesthetic, Walmart Canada’s in-house design team worked closely with her every step of the way to produce the collection, weaving together a rich palette of colours, textures and fabrics that embody the spirit of togetherness during the holidays.
“I always say creating a collection is a bit like building a puzzle – the pieces need to fit together. In this case, our goal was to create a collection that both reflected Tori’s aesthetic and would surprise and delight our customers.” said Andrea Moody, Senior Manager, Product Development and Design, Walmart Canada. “Working with Tori, we looked at macro holiday trends for the season, made decisions on the colours and patterns as a team and then injected Tori’s personal touches and aesthetics to the collection – she gravitated towards the bows and the laurel wreaths you see throughout the products. “
From reviewing sample options to selecting key items to incorporating changes based on Tori’s feedback, the Walmart in-house design team made the most of their meetings with Tori, including introducing some of special items to round out the collection such as the photo frames ornaments and mailbox décor pieces.
“Our vision was to build a collection with Tori that would be beautiful, timeless and affordable,” said Helia Aguiar, Designer, Walmart Canada. “Our customers are always looking for decorating solutions to make the holidays special that won’t break the bank. This new collection offers just that with charming pieces, including wreaths, mini houses, ornaments, glass trees and reindeer, at everyday low prices starting at $4.98. Now, everyone can decorate their home for the holidays in Tori’s warm, inviting styles .”
“Our incredible product development and design team is in-house in Canada, so it’s been wonderful working with a Canadian Influencer on this collection,” added Moody. “Collaborating with Tori has been a new and special process and a lot of fun!”
The Fraiche Living collection is available exclusively in Walmart Canada stores and online at Walmart.ca.
