More Canadians than ever are turning to private brands when they shop with us, choosing to purchase from our Walmart Brands portfolio, which includes brands like Great Value, Our Finest and Your Fresh Market.
These products are crafted exclusively for our customers and we’re constantly looking for opportunities to improve them, offering even more options, quality and a focus on price for our customers.
Recently, more than 400 Walmart Brands products in the food category sport a new blue check mark on the package, indicating they are part of our new Ingredient Wise program.
Through our Ingredient Wise program, we’ve removed five ingredients our customers have told us they don’t want.
Ingredient Wise products, identified by a special logo featuring a checkmark – are made without:
- Synthetic colours
- Artificial flavours
- Artificial sweeteners
- Hydrogenated vegetable oils
- Monosodium glutamate