Laboratoire Modilac, a leading producer of infant formula in France, has designed and produced formula in France since 1984 with milk collected in the heart of Normandy. Laboratoire Modilac is a top pediatrician-recommended brand in France, consulting experts in pediatrics and nutrition to develop formulas at the forefront of nutritional research and to produce a product as close as possible to breast milk.
While this formula option is new to Canadians, the ingredients are consistent with what is currently available in the Canadian market and it has been fully approved by Health Canada for sale to Canadians.
“We share the concerns of parents and caregivers who are unable to find the baby formula they need. We have been working with many manufacturers to ensure that families across the country can access the formulas they rely on and this collaboration between Walmart and Laboratoire Modilac is welcome news,“ said the Honourable Jean-Yves Duclos, Canada’s Minister of Health. “We will continue to work with manufacturers and all partners to increase supply and ensure the comparable product is available for families who need it.”
“Walmart Canada is here to help Canadians save money and live better. Today, this guiding principle means we are accepting the first shipment of much-needed imported infant formula on Canadian soil,” said Sam Wankowski, Chief Merchandising Officer, Walmart Canada. “We know the supply chain challenges around baby formula have been extremely stressful for parents. Today, Canadian families can feel more confident when they shop for formula, knowing we have expanded the options available to feed their infants at our every day low prices.”
“Laboratoire Modilac is honoured to collaborate with Walmart Canada to nourish babies and to help parents, particularly in the context of recurring and current shortages of formula in the Canadian market,” explains Ghislain Ehrmann, CEO, Laboratoire Modilac. “We’re proud to bring the product French families have relied on since 1984 to Canadian families in collaboration with Walmart and Health Canada.”
About Walmart Canada
Walmart Canada operates a chain of more than 400 stores nationwide serving 1.5 million customers each day. Walmart Canada's flagship online store, Walmart.ca, is visited by more than 1.5 million customers daily. With more than 100,000 associates, Walmart Canada is one of Canada's largest employers and is ranked one of the country's top 10 most influential brands. Walmart Canada was recently recognized as a LinkedIn Top Company of 2022 and was also named one of Canada’s most popular brands (based on Google searches). Walmart Canada has made a commitment to regeneration – focusing on equitable opportunity, sustainability, community, ethics and integrity. Since 1994, Walmart Canada has raised over $650 million to support communities across Canada. Additional information can be found at walmartcanada.ca and on Walmart Canada’s social media pages – Facebook, Twitter, Instagram and LinkedIn.