By Tammy Sadinsky, Vice President, Marketing Communications, Walmart Canada.
After cuddling his way into the hearts of Canadians in 2018, I’m excited to announce that Teddy, the Walmart teddy bear is back to spread some much-needed cheer in this year’s holiday ad campaign.
The campaign’s main ad sees our beloved teddy bear back roaming a Walmart store after hours, rallying friends from across the store to bring some extra love and care to Canadians this holiday season. With things looking a bit different this year, I know I’m not the only one who feels like Teddy is just the thing we need to spark joy and remain hopeful during the holidays.
Canadians will be able to see our holiday ads online and on TV and social media until December.