With the holiday season fast approaching, Walmart Canada is doubling down on its journey to bring as many products to as many Canadians as possible through its Marketplace offering.
And it’s introducing three new Canadian-grown retail partners as part of this evolution. Bouclair, Linen Chest and Mastermind Toys recently joined Walmart Canada’s Marketplace, offering Canadians the opportunity to purchase from some of their favourite brands – or discover new brands to love - conveniently at Walmart.ca.
Going beyond the products available in-store, Marketplace expands our endless aisle by welcoming more than 130 million products from third-party sellers, including more than 65 strategic brand partners that offer products from beloved consumer brands.
“Walmart Canada is building a different kind of marketplace experience – one that brings even more products to more Canadians and helps to elevate and expand the reach of retail brands, all on Walmart.ca,” explains Daniel Farmer, vice president, Marketplace, Walmart Canada. “We’re approaching this expansion with a collaborative, customer experience-focused vision. We want our place as a one-stop-shop to include not only the products customers find in our stores but also an expanded assortment of brands they know and love – all available in one convenient online destination”.
These three new Canadian retail partners, who now have more than 2000 products available on Walmart Canada’s Marketplace, all have a storied history as beloved Canadian retailers.
- A Montreal, Québec-headquartered company, Bouclair has continued to evolve over the years, from its earliest days as a fabric store. Today, it is a value-priced, design-led home decor brand. Since July 2024, customers on Walmart.ca have been able to order items from Bouclair including trendy furniture, lighting and home decor. See their storefront here.
- Linen Chest is a family-owned business, founded in Montreal in 1961. Since joining Walmart Canada’s Marketplace in September 2024, Linen Chest’s assortment of designer bedding, dining and appliances has been available to Canadians shopping for quality home goods and linens on Walmart.ca. See their storefront here.
- Founded by Canadian brothers in 1984 and recently acquired by Joe Mimran and Frank Rocchetti's Unity Group, Mastermind Toys has a storefront that launched September 2024 featuring toys Canadian families will love on Walmart Canada Marketplace. See their storefront here.
"The first business book I ever read was Sam Walton's autobiography – it’s been exciting to collaborate with the most trusted retailer in Canada. Becoming a Strategic Brand Partner on Walmart Canada’s marketplace means we have been able to make our entire assortment available to Walmart’s customers online,” said Peter Goldberg, president and CEO, Bouclair. “As a retailer, reaching scale on e-commerce can be difficult alone. Through listing our products on Walmart Canada’s marketplace, we’ve had the opportunity to reach 1.5 million customers each day, which is remarkable. I’m looking forward to seeing where this journey takes us as a retailer and I’m proud to see our products alongside Walmart’s assortment.”
When strategic brands choose to join Walmart Canada’s Marketplace, they are able to access the 1.5 million customers who visit Walmart.ca each day. To apply to sell on Walmart Canada’s Marketplace, brands can click here.
