Retail is evolving – and the evolution is being driven by data. As we increasingly look to personalize the customer experience and make more data-driven decisions, Walmart has been leveraging its own powerful first-party data in new and innovative ways.
But we know that for this data to have the most impact, we need to be able to have a shared view with our suppliers so we can make smarter, faster, data-driven decisions together.
This is why Walmart embarked on a data analytics journey in 2021 and established Walmart Data Ventures, a division dedicated to bringing to life new business applications with Walmart's powerful first-party data. Our ambition is to enhance the customer experience across the entire value chain through Walmart Luminate, our comprehensive data analytics product suite.
After successful launches in the US and Mexico, we’re proud to bring Walmart Luminate to Canada. Starting today, Walmart Canada’s merchants and suppliers who have subscribed will be able to access this innovative platform, that will answer key questions to gain deeper insights into customer trends and sentiments in new ways. Through the customizable analytics tools or access to data feeds, users can take a temperature check of their business and take a deeper look into how customers are shopping their categories and why.
Walmart Luminate is launching in Canada with Shopper Behaviour, which enables merchants and suppliers to better understand how shoppers interact with brands and categories. Suppliers get access to detailed reports about loyalty, switching, benchmarking, basket pairing, substitutions and more.
Additional capabilities are expected to launch in Canada by the end of next year. As the US market introduces new capabilities, we’ll plan to incorporate them into our offering as well.
As we continue to grow together and support our commitment to be the trusted first stop for Canadian families, I’m so energized by the opportunities that Walmart Luminate will provide our merchants and suppliers here in Canada.
Early feedback has been phenomenal - Walmart Canada’s pet team has been using the tool since the summer and is already finding opportunities to leverage the data and to enhance their insights.
“We’re always looking to better understand our customers in Pet, and being able to understand specific customer cohort data and their activity within the category is already a game-changer for me,” explains Jessica Curtis, Director, Pets, Walmart Canada.
“Walmart Luminate has provided me with the opportunity to test a hypothesis I had around incremental sales and has been able to provide insight into brand affinities across the category, helping me to identify which customer segments were purchasing new brands. I’m using these insights to help my customers build a better basket in our next modular,” adds Tejasvi Kamath, Merchant, Dog Food and Treats, Walmart Canada.
Along with our merchant teams, we’re looking forward to bringing these insights to our suppliers – some of whom are already having success using the tool in other markets where Walmart Luminate is available, such as the US and Mexico.
As we continue our journey to use data increasingly in our day-to-day decision making and enhance the ways of working with our suppliers, Walmart Luminate has the potential to transform how we understand customers better and make data-driven decisions.
To learn more visit www.walmartdataventures.com/ca
