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Making the list: Walmart named one of Canada’s Top 10 Most Influential Brands of 2023

Feb. 9, 2024

Influence is a huge privilege for a brand to have.


Being able to establish a relationship with customers in a way where they not only trust you but allow you to be a part of their lives is powerful. For a brand, it’s the ultimate goal - and it shouldn’t be taken lightly or for granted.


That’s why we’re both honoured and excited to share that Walmart was ranked one of Canada’s Top 10 Most Influential Brands for the 9th year in a row.


2023 was another challenging year for Canadians, marked with increases in the cost of living and greater economic stress. These types of pressures forced many to prioritize where to spend their dollars and what brands they value the most.


Knowing this, we worked hard to be the brand Canadians can consistently lean on. We always strive to be the brand in your corner: to be the ally that helps people save money and live better.


At Walmart, we’re very passionate about our brand purpose. During these challenging times, we doubled down on our everyday low price promise.


We were—and continue to be there—when our customers needed the most the most support, working to keep our prices low so our customers could afford what they needed AND what they wanted.


This took shape in our many Rollback campaigns, locked low prices on key Walmart Brands essentials, Black Friday deals and throughout our holiday campaign. We also introduced more flexible payment options like Buy Now, Pay Later.


We continue to work hard to be relevant. Our founder Sam Walton said, “To succeed is to be out in front of the change.” Customer preferences and needs are changing at lightning speed and we need to identify and address consumer pain points fast with viable solutions.


At Walmart, innovation is wide-ranging, but primarily focused on making the customer experience better. As a people-led, tech-powered omnichannel retailer, we’re investing in our associates to help better serve our customers. Today, customers can conveniently shop in-store or online for pickup or delivery. We’re modernizing our stores, redesigning them and integrating more technology. And we’re looking at how we can go deeper in important areas such as health by expanding our pharmacy services, adding new medical clinics, and more.


Brand influence is a long-term game that requires you to put in the work, and we’re committed to do that.


Our aim is to connect deeply with our customers, to earn their trust. We do this through telling relatable stories, demonstrating that we understand our customers and showing up when they need us most.


We’ve been supporting Canadians for more than 30 years and we’re in it for the long haul.


Ipsos Canada’s 2023 Top 10 Most Influential Brands report draws upon a representative sample of over 6,700 Canadians from different generations, regions, and backgrounds to gain a holistic understanding of more than 100 brands across 20 sectors on key dimensions that contribute to influence: Trustworthiness, Engagement, Leading Edge, Corporate Citizenship, Presence, Empathy and Utility.

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