Boucherville, September 28, 2023 – Breakfast Club of Canada proudly announces its annual fundraising campaign with Walmart Canada, dedicated to supporting vital school and community breakfast programs. Walmart is launching the campaign with a $1 million contribution and is inviting its associates and customers to participate in this year's campaign until October 13, by making donations in-store and online at Walmart.ca.
With a steadfast commitment to safeguarding the well-being and health of children, Breakfast Club of Canada, alongside its valued partners such as Walmart, remains focused on its mission. Statistics reveal that 1 in 3 children begins their school day on an empty stomach, emphasizing the critical need for donations now more than ever. Breakfast Club of Canada is dedicated to empowering children to thrive and fostering the development of nutritious eating habits, regardless of their location.
Walmart Canada has contributed more than $63 million to school and community breakfast programs over the last 20 years.
“Breakfast Club of Canada’s mission, fueled by the passion to offer children a promising future, draws its strength from strong partnerships, said Tom Kulczyk, General Manager at Breakfast Club of Canada. For more than two decades, Walmart has stood as a cornerstone in the striving of our mission’s accomplishment. Collaboratively, we nurture not just bodies, but also minds, with each shared breakfast representing another stride towards a brighter future."
“We’re committed to making healthy breakfasts accessible for children so they can thrive, learn and excel,” said Rob Nicol, Vice President Communications and Corporate Affairs, Walmart Canada. “Part of our mission is to help people live better and through our work with Breakfast Club of Canada, we’re helping families when they need us most.”
Despite growing demand, current projections indicate that the Club may face limitations in establishing a significant number of new breakfast programs for the upcoming school year, as the current socio-economic situation is increasing the needs in the community as well as the cost of food and transportation continues to rise. Collaboration is the key to providing children access to nutritious breakfasts and meet the demands of the upcoming school year.
Together, Breakfast Club of Canada and Walmart Canada aspire to ensure every child has access to a nutritious breakfast, setting the stage for a brighter future.
About Breakfast Club of Canada
Since 1994, Breakfast Club of Canada has been working with partners from all sectors to help children access a nutritious breakfast and reach their full potential. Accredited by Imagine Canada for its effective governance and recognized for its promotion of local food products, the Club helps reach children in every province and territory across the country. To learn more, visit breakfastclubcanada.org or follow us on Facebook, Instagram, Twitter and LinkedIn.
About Walmart Canada
Walmart Canada operates a chain of more than 400 stores nationwide serving 1.5 million customers each day. Walmart Canada’s flagship online store, Walmart.ca is visited 1.5 million customers daily. With more than 100,000 associates, Walmart Canada is one of Canada’s largest employers and is ranked one of the country’s top 10 most influential brands. Walmart Canada was recently recognized as a LinkedIn Top Company of 2022 and was also named one of Canada’s most popular brands (based on Google searches). Walmart Canada’s extensive philanthropy program is focused on supporting Canadian families in need, and since 1994 Walmart Canada has raised and donated more than $650 million to Canadian charities. Additional information can be found at walmartcanada.ca, facebook.com/walmartcanada and at twitter.com/walmartcanada.
