In 2019, Prairie Flour Mills worked with Walmart Canada on launching their own national brand of all-purpose flour, which can be found in stores across Canada. Walmart helped with the branding of this new product, creating new opportunities to compete nationally.
“We see it as an incredible opportunity to promote our brand,” Bryson says. “To give an independent flour mill like ours the opportunity to participate on a national level is important and appreciated.”
When Canadians can buy Canadian-made products at affordable prices, Canadians win.
“We are creating value and creating alternatives,” Petroff says. “We give market power to farmers. What’s better than supporting Canadian farmers?”
At Walmart Canada, we’re proud to support Canadian jobs by working with local suppliers. This helps boost Canada’s economy and provides opportunities for people of all backgrounds. We consider it an obligation and a privilege to provide Canadians with products they trust from companies in the communities where they live. For more details about products grown or manufactured in Canada, visit Walmart.ca.