By Jon Rumley, Walmart Canada Corporate Affairs
It all started with an unexpected 5:30 a.m. wake-up call from an unknown caller in early 2015.
“Luckily, I picked up the phone,” said Gagan Matta, president of Verka Food International, an importer, distributor and manufacturer of quality South Asian food products, based in Surrey, B.C.
“’It’s too early, man. Anything urgent?’” Matta recalled saying. “Once he mentioned he was from Walmart, I said, ‘No worries, I’m up now.’”
That phone call sparked the beginning of a new era for Verka. Founded in 2004, the company faced many challenges to get mainstream exposure for its South Asian products, according to Matta. That changed around a decade ago when retailers like Walmart began adopting international aisles.