That’s where local suppliers like Amira come in. They’re a family-run business based in Montreal that provides Walmart stores with dried fruit, nuts and Middle Eastern food products from their Canadian owned and operated facility in Montreal.
Amira is one of the more than 2,200 Canadian suppliers Walmart Canada works with to ensure our customers can access what they want.
“We know very well that our target consumers, they go to Walmart. It’s one of the stores that they visit on a weekly basis,” said Amira CEO Adel Boulos.
Amira was started by Egyptian immigrants in 1978 and imports food from 16 countries. At Eid time, they see sales increase for items like tahini, halva, phyllo dough and honey. Some of these foods are integral parts of the treats that Muslims like to eat at Eid.
But this holiday isn’t just about sweets.
“The most important thing for Eid is the sacrifice,” said Ali, who’s been a Walmart associate since 2004. “That’s the meaning of Eid. It’s not just celebrating ourselves, it’s celebrating everyone.”
Eid Mubarak to all those celebrating!