Walmart Canada and Procter & Gamble take over Toronto bus shelters to help Torontonians shop smarter

Mobile store front brings easy, convenient online shopping to customers on the move

June 5, 2013, Mississauga, ON – Saving on those last minute beauty, baby and personal care items just got easier for busy Torontonians with mobile shopping in bus shelters across Toronto. To help Torontonians with their weekly shop, Walmart Canada and Procter & Gamble Inc (P&G) have launched a mobile store allowing Torontonians to shop online with their mobile device and ship items to their home for free. Located in 50 bus shelters across Toronto, the mobile store, which runs for four weeks, provides a quick and easy way for Torontonians to purchase a variety of items online with Walmart in categories such as baby and beauty.
“Walmart is proud to be a destination for everyday essentials at everyday low prices. We’re excited to partner with Procter and Gamble on innovative ways to simplify the shopping experience for busy Canadians,” said Simon Rodrigue, vice-president of eCommerce for Walmart Canada. “We know that our customers are increasingly pressed for time and this campaign allows us to help Torontonians shop for essentials on the go, anywhere, at any time. Whether in our stores or online at, we’re committed to delivering a fast and easy shopping experience for our customers.”
eCommerce is a key focus area for both business partners and gives Canadian shoppers another way to access the brands they love such as Pantene, CoverGirl, Pampers, Gillette and Tide. Through, customers who don’t typically shop at Walmart stores, can now easily access a vast array of products without having to drive. “P&G is committed to improving the lives of our consumers. Now that our products are available at, they can have Pantene and other essentials delivered right to their doorstep,” says Katie Elder, Brand Manager at P&G.
The campaign features posters of popular Procter and Gamble products in categories such baby and beauty, and highlights some of Canada’s Best New Products as voted by Canadians. Customers can scan QR-codes from their mobile device and order select items, including diapers, mascara, shampoo and toothpaste in bus shelters across the city. In addition to the items available for purchase through this mobile store, there are currently more than 2,000 P&G items available on with new items being added regularly.  
“Walmart and P&G are continuing to drive innovation in shopping in the Canadian marketplace. This mobile store is just one example of the many ways that Canadians will be shopping in the future,” added Zach James, VP of Category Marketing and Store Experience at Walmart Canada.

*excludes some remote markets
About Walmart Canada
Walmart Canada operates a growing chain of more than 370 locations nationwide serving more than one million customers each day, as well as its flagship online store,, which is visited by over 250,000 Canadians daily. With 95,000 associates, Walmart Canada is one of Canada's largest employers and is recognized by Waterstone Human Capital as having one of Canada's top 10 corporate cultures. Walmart Canada is focused on helping Canadian families in need. Since 1994, Walmart has donated and raised more than $180 million to Canadian charities and not-for-profit organizations.  Additional company information can be found at, and at
About Procter & Gamble
P&G serves approximately 4.4 billion people around the world with its brands. The Company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Fairy®, Gain®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Duracell®, Olay®, Head & Shoulders®, Wella®, Gillette®, Braun®, Fusion®, Ace®, Febreze®, Ambi Pur®, SK-II®, and Vicks®. The P&G community includes operations in about 80 countries worldwide. Please visit for the latest news and in-depth information about P&G and its brands.
For more information contact:
Walmart Canada Corporate Affairs
Rosalyn Carneiro, Manager, Public Relations
905-821-2111 x74240
Procter and Gamble Inc.
Victoria Maybee, Communications Manager