Walmart declares May 2 its National Day of Savings, Launches Frugal Heroes Challenge

  • Coast-to-coast challenge on May 2 brings fun into budgeting and saving money
  • Canadians invited to share their budgeting ideas on and on Twitter at #WalmartFrugalHeroes

Mississauga, Ontario, May 1, 2013 – Walmart Canada has declared May 2 its own national day of savings, to bring some fun to budgeting and saving.

To kick off the day, Walmart Canada will host the first-ever Frugal Heroes Challenge, where bloggers from coast-to-coast will find cost-effective solutions to every day budget challenges. Canadians are invited to join the Challenge, share their own budgeting tips and follow the action on and on Twitter (#WalmartFrugalHeroes).

“The Frugal Heroes Challenge brings some fun to budgeting and saving and is part of Walmart’s promise to help Canadians save money and live better,” said Shelley Broader, president and CEO of Walmart Canada. “This initiative is a way for us to bring saving money to life. We are looking forward to seeing how Canadian bloggers stay on budget at Walmart on May 2.”

Walmart Canada issued the challenge to bloggers to embark on their own personal savings challenge—from buying healthy groceries, to outfitting their family, to decorating a room or outdoor living space. This challenge is part of a year-long campaign to make 2013 the Year of Saving Money at Walmart.

Fast Facts About Walmart Canada

•  Walmart is Canada’s most visited store—8 million Canadians visit Walmart each week*
•  Walmart is ranked as Canada’s number one retailer for helping moms stay on budget**
•  Walmart price checks over 100,000 items every week to ensure they offer everyday low prices to Canadians

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About Walmart Canada

Walmart Canada operates a growing chain of more than 375 locations nationwide serving more than one million customers each day, as well as its flagship online store,, which is visited by over 250,000 Canadians daily. With over 95,000 associates, Walmart Canada is one of Canada's largest employers and is recognized by Waterstone Human Capital as having one of Canada's top 10 corporate cultures. Walmart Canada is focused on helping Canadian families in need. Since 1994, Walmart has donated and raised more than $160 million to Canadian charities and not-for-profit organizations. Additional company information can be found at, and at

For more information, you can reach Walmart Canada at

*Momdex, October 2012
** (Source for “Walmart is ranked as Canada’s number one retailer for helping moms stay on budget”)