Walmart Canada honours heroes from the Second World War with fundraising campaign for Juno Beach Centre Association

Mississauga, Ontario - October 4, 2012 - Walmart Canada announced today the launch of its 12th annual fundraising campaign for the Juno Beach Centre Association, which owns and operates an educational museum located in Normandy, France that honours Canadian heroes from the Second World War. Beginning today, customers are invited to donate a loonie at the checkout to support the museum.

“The Juno Beach Centre Association supports the education of adults and children of today and future generations about the role of Canada and Canadians during the Second World War,” said Don Cooper, Director and Acting President for the Juno Beach Centre Association. “It is important for us to remember and commemorate the role of Canada in preserving the freedoms we are privileged to enjoy today.”

The campaign, which runs until October 14, will add to the more than $7.5 million Walmart Canada has donated and raised in funding and marketing support since the centre’s inception. “The Juno Beach Centre is an important resource for all of Canada,” said John Lawrence, director of corporate social responsibility at Walmart Canada. “Walmart Canada is proud to honour all Canadians who contributed to the war effort.”

Walmart Canada helped establish the Juno Beach Centre in 2003. The company continues to support the museum today as its leading corporate sponsor. Situated near the heritage-designated site of the original D-Day landings, the Juno Beach Centre is a permanent memorial designed to honour the sacrifices made by Canadians during the Second World War.

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About the Juno Beach Centre
The Juno Beach Centre is a museum and education centre which opened at Courseulles-sur-Mer, France on June 6, 2003. The Juno Beach Centre Association has been established in Canada as a non-profit organization. The Juno Beach landing site has been designated by the Minister of Canadian Heritage as a site of national historic significance to Canada.

About Walmart Canada
Headquartered in Mississauga, Ontario, Walmart Canada operates a growing network of more 335 stores and one of the strongest community involvement programs in Canada. In 2011, the company donated $25 million or $480,000 weekly, to charities and organizations in need.

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