Mississauga, Ontario - December 21, 2011 – Walmart Canada Bank announced today that its campaign in support of local food banks raised $681,000. An additional $195,000 was donated by Walmart Canada for a total contribution of $876,000.
Walmart Canada Bank’s campaign to fight hunger was developed to help local food banks improve access to food and vital services for those in need. During the 7-week campaign, which ran from October 21 until December 9, 2011, Walmart Canada Bank donated $5 to local food banks with the successful completion of every Walmart Rewards MasterCard application received in-store.
“The success of the Walmart Rewards food bank campaign comes as a direct result of our associates and customers coming together, in true holiday spirit, to support a very important cause,” said Jennifer Sault, director of marketing, Walmart Canada Bank. “Walmart Canada Bank is proud to play a part in helping put food on the table for those in need this holiday season.”
The $681,000 donated through Walmart Canada Bank’s campaign was given to food banks in the same communities where funds were raised. A few examples include $41,000 to the Calgary Food Bank, $30,000 to the Surrey Food Bank and $20,000 to Hamilton Food Share.
Walmart Canada’s $195,000 corporate contribution was distributed to food banks across the country. A few examples include $50,000 to the Moisson Montreal, $30,000 to Daily Bread Food Bank in Toronto and $100,000 to Food Banks Canada, the national organization representing and supporting food banks from coast to coast.
“Food banks play a vital role in supporting Canadian families in need through trying times,” said Erin Mackey, manager, community involvement, Walmart Canada. “Our corporate contribution to local food banks is one more way Walmart Canada is helping give back to the communities it serves.”
The issue of hunger, and its demands on Canadian food banks, was recently highlighted by Food Banks Canada in their comprehensive HungerCount 2011 Report. The report indicated more than 850,000 Canadians were assisted by a food bank each month, a 26 per cent increase from 2008. Thirty-eight per cent of those assisted were children and 94,000 of those receiving help were visiting food banks for the first time.
“Food banks are struggling to keep up with the increased demand during the holiday period as individuals and families in need reach out for support,” said Katharine Schmidt, executive director, Food Banks Canada. “We are thrilled Walmart is supporting food banks across the country and helping to make the holidays a little brighter for Canadians in need.”
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About Walmart Canada Bank
Launched in 2010, Walmart Canada Bank, a subsidiary of Walmart Canada Corp., offers a growing catalogue of convenient and value-focused financial services products. The Walmart Rewards MasterCard, issued by Walmart Canada Bank, allows cardholders to earn Walmart Rewards anywhere MasterCard® is accepted. Walmart Rewards can be redeemed instantly on future purchases at all Walmart Canada stores.
About Walmart Canada
Headquartered in Mississauga, Ontario, Walmart Canada operates a growing network of more 329 stores and one of the strongest community involvement programs in Canada. Walmart Canada gives back to local communities in ways that matter most to its customers and associates. In 2010, the company donated and raised more than $23 million or $442,000 weekly, to charities and organizations in need.
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