Economic uncertainty worries parents hoping to deliver a special family Christmas

Toy shopping a financial concern for parents

Mississauga, ON, October 26, 2011–Walmart Canada announced today that it is committed to helping Canadian families celebrate the holidays with everyday low prices, including toys.

Walmart Canada research paints a picture of worry and concern as parents begin to plan for the holiday season. Canadian shoppers are entering the Christmas period with uncertainty related to the state of the economy.

“We know Canadians are facing tough economic times. With our everyday low prices, and our Ad Match program, we want our customers to be confident that they can shop for their toy gifts now, they don’t need to wait hoping prices will drop,” said Todd Sharman, vice president of hardlines and seasonal with Walmart Canada. “Canadian families deserve to celebrate the holidays even in tough economic times.”

For the past four years, Walmart Canada has been the top shopping destination, according to Maritz Research Canada: In their 2010 study, Maritz Research stated: “Maritz Research asked customers which retailer provides the best price, assortment of products and customer service during the holiday season. Walmart was overwhelmingly the top choice for all three categories.”*

Reinforcing the price message, Walmart Canada has a commitment to match prices through their Ad Match program.  Under this program, Walmart Canada will match the advertised purchase price of any competitor for an identical product (Some conditions and limitations apply.  Full details can be found in store.)**

“While the majority of shoppers won’t begin hitting the stores until November, many families begin shopping in October,” added Sharman. “Increasingly customers are purchasing gifts well in advance and toy shopping is no different.”

Established in 1994 and headquartered in Mississauga Ontario, Walmart Canada operates a growing network of 329 stores and serves more than one million customers each day across Canada.  Walmart is one of Canada’s largest employers with more than 85,000 associates, and was recently named one of Canada’s top 10 corporate cultures as well as one of the best places to work for 50-plus Canadians.


For further information:
Contact: Rosalyn Carneiro, manager, public relations, 905-821-2111 x74240

*Maritz Canada 2010 Holiday Shopping Poll. This report is based on an online survey conducted among 1,500 Canadians who plan to take part in holiday shopping in the 2010 holiday season. The survey was conducted in November, 2010. Survey results are accurate within + or - 4%.

**Ad Match is only available with proof of the current published in-store retail price for the identical product in an advertisement by a retailer in the local area. Not applicable to clearance sales, combination promotions (e.g., gift with purchase), double or triple coupons, after-sale rebate offers, preferred customer discounts or random discounts (e.g., scratch and save events) offered by other retailers, or to competitor misprints or withdrawn or corrected advertisements. Applicable only to products currently in stock. Not available for orders placed on Walmart reserves the right to limit quantities. Walmart’s Ad Match program may be modified or withdrawn at any time without notice.