Walmart Canada launches online fundraising campaign

Initial Walmart global commitment of $5 million (USD)

MISSISSAUGA, ON, March 17 /CNW/ - Walmart Canada announced today that it has launched an online fundraising campaign, working with the Canadian Red Cross, in response to the Japan Earthquake on This initiative is part of a global response from Walmart, which announced yesterday that it has made an initial commitment of $5 million (USD) in cash and in-kind donations for emergency relief efforts in response to the tragic 9.0 magnitude earthquake and resulting tsunami that have left thousands dead and tens of thousands homeless in Japan. 

In addition to the Walmart Canada fundraising campaign, other Walmart operations around the world are planning or have implemented fundraising drives among associates and customers to provide additional relief funds for the victims.

Within the first three days following the earthquake and tsunami, Walmart associates, working across Japan, quickly took action to help by setting up distribution points for relief items in our store parking lots when the stores themselves were too damaged to open. In the immediate aftermath, our stores and distribution centers provided in-kind donations to the victims including water, food and sanitary items.

Walmart was also mounting a full scale operation to get additional relief supplies into Japan. The supplies include 95 tons of water, acrylic blankets, tents, warm clothes, fleece, portable toilets, flashlights, batteries, and other necessary relief items.

In Japan, Walmart operates under the Seiyu banner. Seiyu stores have become a lifeline for local communities since the disaster struck. Walmart fully acquired Seiyu in 2008. Currently there are 35,892 associates, 371 Seiyu stores and 43 Wakana deli stores in Japan. There are 24 Seiyu stores and 1,877 associates in the Sendai area.

Walmart has long been recognized as a corporate leader around the globe in the area of disaster relief. Most recently, Walmart supported flood relief efforts in Brazil, with cash and in-kind donations valued at more than $1 million (USD). In addition, Walmart contributed more than $3 million (USD) in cash and in-kind donations for the 2010 earthquakes in Haiti and Chile. Walmart also contributed $3 million (USD) for the 2008 Sichuan earthquake in China.

About Walmart Canada

Established in 1994 and headquartered in Mississauga Ontario, Walmart Canada operates 325 stores and serves more than 1 million customers each day.  Walmart is Canada's third-largest employer with 85,000 associates, and is recognized by Waterstone Human Capital as having one of Canada's top 10 corporate cultures. Since 1994, Walmart raised and donated over $125 million to Canadian charities and not-for-profit organizations.

For further information:
Susan Schutta, Director of Corporate Affairs, Walmart Canada at 905-821-2111, x78012