Company's products, advertising and stores show it can be easy and affordable being "Green" this spring
MISSISSAUGA, ON, April 22 /CNW/ - April is Earth Month at Walmart Canada and the company has launched a sustainability merchandising and marketing campaign demonstrating it's serious about moving green from a costly dream to a routine for customers. One of Walmart's long-term sustainability goals globally is to sell products that sustain people and the environment.
The Earth Month merchandising and marketing campaign highlights environmentally preferable products available at affordable prices and taps into the growing influence of environmental concerns on customer shopping behaviour. In research conducted recently by Walmart Canada, 80 per cent of customers said they are thinking of the environment when making a purchase and 69 per cent of customers cited expense as a barrier to going green.
"Walmart is uniquely positioned to put sustainable products in the hands of Canadians by making them accessible and affordable," said Duncan Mac Naughton, chief merchandising and marketing officer at Walmart Canada. "Earth Month kicks off our long-term focus on bringing the more than one million customers we serve a day unbeatable prices on green products."
To support its product initiatives, Walmart Canada's national advertising campaign includes television, online and flyer advertising. The national 30-second television spot shows how easy and affordable going green can be. This is the company's first marketing campaign focusing specifically on its sustainable product initiatives.
"We're letting customers know that they don't have to choose between a product they can afford and one that's better for the environment," said Jeff Lobb, senior vice president of marketing for Walmart Canada. "We believe that bringing customers affordable green products will help them incorporate sustainable practices into their lives now, and in the future."
Featured prominently in-store are environmentally preferable products at every day low prices and on Rollback, from organic cotton t-shirts and eco rugs to environmentally preferable cleaning products. A few examples of products featured with Rollback prices for Earth Month include:
- The Green Line Bathroom or All-Purpose Cleaners, 2 for $5, was $2.87 each
- Cascades Enviro 6-Roll Paper Towels, $3.78, was $4.47
- Green Works Natural Dishwashing Liquid, 2 for $4, was $2.77 each
- Green Works Cleaners, assorted types, 2 for $5, was $2.97 each
- Purex Natural Elements Laundry Detergent (40 use), 2 for $8, was $5.76 each
- 10-Pack Glad Tall Municipal Composting Bags, $5.48, was $5.97
Store-wide, Walmart Canada carries over 1000 environmentally preferable products, across categories like cleaning products and food.
Since 2005, Walmart has been actively involved in environmental sustainability and working towards three long-term goals globally and in Canada: to produce zero waste; to be powered 100 per cent by renewable energy; and to sell products that sustain people and the environment.
To view the TV spot and related images, please visit:
About Walmart Canada
Headquartered in Mississauga, Ontario, Walmart Canada operates 317 retail outlets nationwide and serves more than one million customers daily. The company's vision is to demonstrate environmental leadership by reducing the ecological impact of its operations through company-wide programs focused on waste, energy and products, as well as outreach programs that preserve and enhance local environments. Walmart's global goal is to generate zero waste, to be powered 100 per cent by renewable energy and to sell products that sustain people and the environment.
For further information: Karin Campbell, manager of corporate affairs, Walmart Canada, (905) 821-2111 x4042